The EMS Overview

The ultimate training conference on the ultimate marketing discipline: experiential marketing. Get a year’s worth of insights and ideas in a few days. Join more than 1,500 marketers from around the world as emerging trends are predicted and dissected, best practices are explained and some of the biggest case studies are shared. At the Summit, you’re not just passing the heads of experiential marketing from Pepsi, Microsoft, Cisco, Bacardi, Intel, Red Bull and dozens more in the hallway—they’re your actual teachers, along with hand-picked design experts, strategy chiefs and bestselling authors.

2017 Registration Is Now Open


Attended by more than 1,500 marketers–and powered by a speaking faculty from the world’s leading brands–the Summit delivers the most mission-critical trends and best practices available on face-to-face marketing.


You’re not just passing Pepsi, Microsoft, Cisco, Bacardi, Intel, Red Bull and others in the hallway—they’re your actual instructors. View past attendees here.


Get exactly the content you need using our “flex learning” format—attend traditional breakouts, workshops, sessions with bestselling authors and exclusive keynotes.

BRAND-SIDE INSTRUCTORS. The brands you know, love and respect are your actual instructors for a few days.

EXCLUSIVE KEYNOTES. Get senior-level perspectives on the marketing landscape from Pepsi VP-Consumer Engagement Adam Harter and Chobani CMO Peter McGuinness.

MASTER CLASSES. Bestselling authors teach super-session Master Classes on hot trends and business innovation. (Requires All Access registration.)

AFTERNOON WORKSHOPS. Kick off your Summit learning with optional day-one workshops that provide deep dives into a variety of topics. (Requires All Access registration.)

MEET AND SCREEN 100+ PARTNERS. Come demo new products, services and solutions from our comprehensive Solutions Center of partners.

APPROVAL LETTER. Click HERE for our approval letter, which will help ensure your request to attend EMS is granted. International attendees, click HERE for a Visa request letter.