2016 Workshops

EMS starts with optional afternoon first-day workshops that kick-start the EMS experience where attendees chose from a variety of topics. (Workshop admission requires an All Access registration.)

Wednesday | May 4

2:30 PM – 4:30 PM

WORKSHOP: ANATOMY OF A BRAND EXPERIENCE

Go inside the very fabric of the world’s best performing experiential marketing strategies in a workshop designed to arm you with hot trends and exclusive insights. Learn the common traits shared by the best experiential marketers. Get access to the latest upgrades being made across event portfolios. See the 11 Pillars of Brand Experiences. Get access to specific event blueprints being used by top brands around the world. And see the top emerging trends come to life in front of you via dozens of exclusive case studies. Copresented by Event Marketer founders Dan Hanover and Kerry “Special K” Smith. (Admission requires Wednesday, Wednesday/Thursday or Three-Day All Access Registration.)
Presented By:
2:30 PM – 4:30 PM

WORKSHOP: EXPERIENTIAL MARKETING 101

Back by popular demand, our “intro” class on experiential marketing. For up-and-coming event marketers, or those who might be seasoned in other areas but brand new to this industry, we offer a rapid-fire master class on “the basics.” We’ll deliver an overview focused on what you need to know to thrive and survive. Topics to be covered include an overview of experiential marketing, top trends, rundowns of the 12 types of experiential programs, plus case studies. We’ll also touch on measurement, logistics and planning/budgeting. You’ll get a real feeling for what experiential is, why it’s growing and what’s next. (Admission requires Wednesday, Wednesday/Thursday or Three-Day All Access Registration.)
Presented By:
  • Deb Murray Lemon, President/Partner, On Board Experiential Marketing
  • Mark Mullen, Vice President, Strategy + Planning, George P. Johnson
2:30 PM – 4:30 PM

WORKSHOP: VR UNIVERSITY

Virtual… has become reality. This rapid-fire workshop will provide you with the best practices, data and information you need to wrap your arms around the virtual reality craze—and begin to more successfully integrate VR into your live experiences. Get a background on the technology, a look at where it’s going and top tips for leveraging VR. Learn what equipment is needed, how to budget for VR and what the development timeline looks like. Hear how to create great VR experiences, the best ways to use them at events and see examples of VR in action. You’ll walk away ready to make virtual a reality inside your own live experiences. (Admission requires Wednesday, Wednesday/Thursday or Three-Day All Access Registration.)
Presented By: