2016 Master Classes

Top authors and business coaches are the executive trainers in these roll-up-your-sleeves sessions on innovation, creativity and business growth. (Admission requires All Access badge active on day of Master Classes.)

Thursday | May 5

10:15 AM – 11:45 AM

MASTER CLASS: LESSONS FROM THE MENTALIST: HOW TO READ BODY LANGUAGE TO KNOW WHAT PEOPLE ARE THINKING BUT NOT SAYING

Reading body language is merely second nature to us—it was actually our first language. When someone walks into a room, we instantly get an impression of them based on how they carry themselves. Join international mentalist and author Tim David for a Master Class on understanding body language. You’ll learn how to better read your customers and event marketing teammates. You’ll uncover secrets to understanding what someone is thinking and not saying. And you’ll walk away with a new perspective on your own body language. A clinic you’ll use inside and outside the office.
Presented By:
  • Tim David, Author, “Magic Words: The Science and Secrets Behind Seven Words That Motivate, Engage, and Influence”

Friday | May 6

1:45 PM – 3:15 PM

MASTER CLASS: THE ART OF BEING UNMISTAKABLE

Seth Godin taught us to be “remarkable” in Purple Cow, and Guy Kawasaki stressed “enchanting” in Enchantment. Now Srinivas Rao explains the power of “unmistakable”–creating work that no one can replicate, thereby eliminating your competition. Talent alone won’t cut it. Whether you’re an event marketer, agency account exec, designer or strategy chief, to stand out in the world you must be unmistakable. It’s the only option. To create unmistakable work, you must take risks. You must cross lines, personal and professional. You must go to the point of a no return. Author Srini Rao will share how to ignore best practices, trust your intuition, develop creative ideas and breakthrough solutions to solve problems. You’ll learn how to think like artists as opposed to marketers, embracing a compass instead of a map.
Presented By:
  • Srini Rao, Author, “The Art of Being Unmistakable”