Seth Godin taught us to be “remarkable” in Purple Cow
, and Guy Kawasaki stressed “enchanting” in Enchantment
. Now Srinivas Rao explains the power of “unmistakable”–creating work that no one can replicate, thereby eliminating your competition. Talent alone won’t cut it. Whether you’re an event marketer, agency account exec, designer or strategy chief, to stand out in the world you must be unmistakable. It’s the only option. To create unmistakable work, you must take risks. You must cross lines, personal and professional. You must go to the point of a no return. Author Srini Rao will share how to ignore best practices, trust your intuition, develop creative ideas and breakthrough solutions to solve problems. You’ll learn how to think like artists as opposed to marketers, embracing a compass instead of a map.
- Srini Rao, Author, “The Art of Being Unmistakable”