The editors of Event Marketer magazine announced the winners of the 2016 Ex Awards, the world’s largest recognition program for experiential marketing.
American Express and Momentum Worldwide grabbed the highest honor, the Grand Ex Award, for the 2015 US Open Activation.
“American Express’s US Open program is a case study in how to keep a long-running sponsorship fresh year after year,” says Event Marketer magazine Group Editor Jessica Heasley. “With its hydro-interactive ‘Rally on the River’ tennis experience, the brand set the bar for what can be achieved when cutting-edge technology and innovative live engagements come together.”
This year’s Ex Awards drew a record-breaking 1,000 entries from around the world. Brands including Google, Pepsi, Audi, Target and Intel also took home top honors.